Digital Strategy to Gain New Customers

Digital Strategy to Gain New Customers

Times are constantly changing, and things that worked just a few years ago don’t necessarily work today. Since all companies rely on new customers to keep their doors open for business, having a reliable way to attract them is essential.

Even if they still work, the methods you’re currently using could be very outdated -- which isn’t to say you should abandon all your current methods for bringing in new customers. But you should always be thinking about new strategies to attract fresh patrons. What kind of business owner says no to more customers?

The newest methods of customer acquisition are largely online-based. While this may seem like a disadvantage to some business owners who aren’t comfortable using modern technology, this can be a great thing as well. Online tools are usually much more scalable than in-person techniques that only scale as far as you can keep segmenting your time to each technique.

Here’s a look at some of the best digital strategies and tools to help you bring in more customers and grow your business.

Email Marketing Tools

This is more of a group of tools than a single tool, but automated email marketing is absolutely essential to any business not already utilizing it. By getting prospects onto your email list, you can increase efficiency by sending them automated emails that are targeted to their interests, based on which of your email lists they’ve opted into.

This means that while you’re sleeping and your business is closed, your future customers are still being contacted and nurtured into becoming actual customers. The two most popular email marketing tools for getting started are MailChimp and AWeber -- both very cheap to begin using. Larger entities will have more success with robust options like Infusionsoft or Ontraport, which allow you to segment your lists so you’re always contacting your prospects at the right time, with the right offer.

ScheduleOnce

Does your business rely on you taking sales calls or appointments with prospective customers? Most businesses constantly have to do this at one level or another, and the biggest hassle is finding a time that works for both parties to meet, especially when they’re in different time zones. ScheduleOnce handles all this.

Simply send your prospect a link to your ScheduleOnce profile, and it shows all the times you’re available in their local time zone. They can then schedule and book an appointment with you in just a couple clicks. It integrates with your current digital calendar, blocks off that time for you, notifies you of the appointment, and sends you reminders about it.

Optimizely

While it might not seem like a big deal, if your website isn’t optimized for mobile you could be losing a ton of customers. How many, you ask? Almost all the ones who find your website through their mobile device! That’s quite a lot of people. Recent statistics have shown that over 28% of all web traffic comes from mobile. 72% of consumers also report wanting more mobile-friendly sites available to them. That’s quite a lot of users to be ignoring if your site isn’t optimized for mobile.

Optimizely takes your website in its current form and optimizes it for mobile. No need to hire a developer and no need to mess around with code -- just display your website to your mobile audience in a way that looks great on their device. You’ll be surprised at how many customers you gain when people can access your site by mobile.

The main point here isn’t to abandon your current customer acquisition methods which work. By all means keep those in place and let them continue bringing you new customers. The point is that by not exploring new customer acquisition channels – particularly digital strategies that may not initially seem directly tied to gaining new customers -- then a lot of money is being left on the table.

Often these new solutions are not difficult at all to implement, and can have a massive effect on moving the needle forward in your business. Especially given the relative low cost of implementing these new solutions, there’s no reason not to give any or all of them a try. 
Dana Lindahl is a writer who specializes in content marketing for startups. His writing helps companies not only reach their customers but also drive sales.

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